I thought the piece had an instant fairy tale feel (obviously Snow White & Rose Red spring to mind but so do a number of other bear-based fairy tales). If you look around the Bear and Bird site you'll see more renderings of bears, birds and girls and, not surprisingly, a lot of them have a fairy tale quality to them, even with the huge range of styles used.
You can find the blog HERE (where you can see a working sketch if the image posted here) and the gallery HERE.
BUT WAIT!
Seven Ravens by Allison Reimold
You must, must, must visit Allison Reimold's website & gallery to see a LOT more less common fairy tale based pieces! She's created gorgeous paintings based on Seven Ravens, The Flower Queen's Daughter, The Tiger's Bride, Brother and Sister, The Girl with Silver Hands, The Flower Princess, The Three Witches and The Dragon Hunter* (you can see much larger versions HERE on the Behance Network) and there is a LOT more mythic work on her blog HERE.
Brother and Sister by Allison Reimold
I'm seriously hoping she's illustrating a book of fairy tales that will be available for purchase but I can't find any information on such a project as yet although there appear to be prints for sale HERE. I'm keeping my fingers crossed. :)
*Note: Apart from the film, I'm not familiar with a fairy tale called The Dragon Hunter. It doesn't appear to be based on St. George either. If anyone digs anything up feel free to share in a comment. :)
