Norwegian Family Fantasy Feature "The Ash Lad: In the Hall of the Mountain King" Is A Hit, Goes Global

The live-action fantasy feature film The Ash Lad: In the Hall of the Mountain King (Askeladden i Dovregubbens hall), is a box-office hit in its home country of Norway and looks to be set for distribution around the world... well, the non-English speaking world. So far, that is. We have our fingers crossed it will get some English-language distribution soon too, with the UK quite likely the first cab off the rank, for a number of reasons explained below. (Distribution rights are currently held by TrustNordisk.)

The Ash Lad is a magical adventure film, directed by Mikkel Brænne Sandemose and starring Vebjørn Enger.

It was released on 29 September 2017 in Norway (and, some sites also say Russia).

The plot is based on The Ash Lad of Norwegian folklore and fairy tale. Reports say this is the first time The Ash Lad has been adapted to a full-length feature film, though it has been used for ad campaigns (TV and print), and a short puppet film by Ivo Caprino* (Ash Lad and the good helpers, 1961).

(The feature film) follows the epic journey of Espen, the 17-year-old son of a poor farmer, who sets off with his brothers to rescue a princess from a troll known as the Mountain King to collect a reward and save his family from ruin.  

(One of the producers) Horsdal said the script delivers modernized take on the characters and has some humor to appeal to teens and adult audiences. The producer also pointed out the princess character is “strong-willed, sharp and utterly charming.” (Variety)

Take a look at the fun-looking trailer below (English subtitles included):

And a longer synopsis, from a Czech website promoting the film (via Google Translate, so it's not exactly precise!):

Official synopsis: Are trolls only small cute creatures? You have no idea! The king of trolls is a sinister and threatening giant from the mountains that lies waiting in his cave for a princess to be married to him on her eighteenth birthday, just so he can catch and eat her...   

Espen is the youngest of three poor farmer sons. At home, they treat him as the family bastard who cannot do any useful work but just walks through the forests with his head in the clouds and catching the claws. (Ed: ?) His only task, which they entrusted to him, is to keep the fire in the stove in order for it not to go out. It's probably just a coincidence that he just met in the forest with Princess Kristin, who is just out of her native castle.  

Kristin is very stubborn, and she does not believe in the old tortures of the King of Trolls. Most of all, she does not want to marry Prince Frederick, chosen for her by her father. The day before her eighteenth birthday she runs away into the unknown. Unfortunately, not long after meeting Espen, she finds out that these troll stories are true... 

 

Meanwhile, unsuspecting Espen will make another big mistake. He can not even watch the charcoal in the stove and, thanks to his distraction, burns the whole cottage down. When the king declares a search for his disobedient daughter, and promises her hand and half the kingdom to the one who finds her, the brothers do not hesitate to go on the mission. The elders plans to get have a new roof for the family, while the youngest would like her hand. in marriage. Their journey quickly becomes a great adventure, with many monsters, much magic and enchanted places awaiting them. In the end, the terrible and overwhelming King of Trolls awaits. 

 

Director Mikkel Brænne Sandemose describes the character of the film by saying: "During the expedition for the preservation of Princess Kristin, the character of Espen is completely altered. When writing the script, we were inspired by Bilbo characters from Hobbit and Frodo from The Lord of the Rings. They have a lot to do with Espen. Not only are they aged between youth and adulthood, but all three are making their way, making them great heros to explore. Above all, their success cannot just be a lucky coincidence, they must be worth it. Tolkien borrowed much from Norwegian folklore and mythology in his stories… But I feel that we convey something that is more grounded and Norwegian, that there is something here that will really engage people.”

Looks like a fun and magical family film!

A pre-release review (here) included this interesting note on the folkloric creatures included and direct nods to Asbjørnsen & Moe that will be of particular interest to our fairy tale and folklore readers:

Maipo Film’s producer Åshild Ramborg said that the Norwegian folk tales have everything audiences would want from a feature film; spectacular images, action and humor. The film is firmly rooted in folk tale fantasy, with water spirits (nøkken), huldra (a female forest creature), an old woman with her nose stuck in a tree stump, and of course the mountain troll itself making appearances. The film’s script is new but based on the stories of Asbjørnsen & Moe. "I have to applaud our writers who has added something new and fresh [to the story], while at the same time digging deep in the familiar tales. I assume there will be reactions, but I am very glad for our version. I think it will make children interested in folk tales (again)", Mikkel Brænne Sandemose said to NTB a few days ago. Maipo producer-CEO Synnøve Hørsdal said: "Obviously we are not only targeting Norwegian cinema-goers, but also international audiences. Given the renewed interest in the fantasy genre and Nordic mythology, I think it will perform well abroad."

International distribution confirmed at the end of February is listed below:

The movie was acquired for Latin America (California Filmes); France (Seven Sept); Italy (Videa); Spain (Art Mood); Germany, Austria, German-speaking Switzerland (Telepool); Japan (Interfilm); and China (HGC Entertainment).More sales were inked for Russia, Ukraine and Kazakhstan (Capella Film); the Czech Republic and Slovakia (Cinemart); Turkey (Euromedia); Korea (Activers Entertainment); Croatia (Discovery Film & Video); Estonia (Estin Film); and Malaysia and Vietnam (Red Pictures).

We hope it's not too long before it's picked up by English-speaking countries. It has reached the attention of the Irish Film and Television Academy for Windmill Lane's visual effects work on it, (likely in part to it being co-produced by Ireland's Subotica), and TrustNordisk, the distributor, shows the trailer with English subtitles on their website, so fingers crossed we get to see this.

We find it interesting that both the production design and creature designs follow nature-loving artist Theodor Kittelsen's classic renditions and illustrations from the early 1900s of this story quite closely. (Kittelsen was nicknamed "the father of all trolls" due to his many striking and stark renditions of trolls for children's books in particular.) Here are some examples for comparison:

The Ash Lad and the Troll - Theodor Kittelsen 1900

Askeladden som kappåt med trollet (The Boy Who Had an Eating Match with a Troll) - Theodor Kittelsen

Skogtroll, 1906 (Forest Troll) - Theodor Kittelsen

Theodor Kittelsen - The Forest Troll , 1892

According to cineuropa, the family adventure film is the first in a trilogy about the "Norwegian national hero", and the sequel is already in the works, with the third film well into the planning stages, so there will be more fairy tale films coming out of Norway in the near future to watch for too. A quick search through Variety's archives found this information on the sequel:

In the first film, scripted by Aleksander Kirkwood Brown and Espen Enger, the Ash Lad and his brothers fight to save the Princess from a vile troll, and collect the reward to save the family farm from ruin. In the sequel, also by Sandemose and Brown-Enger, he and Princess Kristin are searching for a legendary castle made of gold. When they arrive, the king and queen have been poisoned – only the Soria Moria water of life can save them and probably the world.

We'll be watching for these!

*By coincidence, the new film’s director is the grandson of Bjarne Sandemose, Ivo Caprino’s chief studio engineer.

Northlore Series Open Call for Submissions!

We just recently posted a review by OUABlog reviewer, Leena Naidoo, HERE, for the first volume in this series, "Folklore" and now an exciting opportunity from Nordland Publishing has arisen.

Here's the announcement from the official website:

Open Call for the Northlore Series 

  

We are pleased to announce the second open call of the series: Myth. 

We are looking for short stories between 3-8000 words and Poetry of any length.
This collection will contain the secret history of the Norse gods.
“Over a period of 400 years, Christianity came to the Scandinavians, sometimes at the point of a sword.  

Slowly it spread, until only small pockets of the old religion persisted. 

The gods of the North understood their time had come. They withdrew from the world, disappearing into the realm of myth. 

But they did not die. This is their story.” 

Three books, three themes, one vision: Northlore.

 

Before you submit your work, please be sure to follow the publication guidelines.

"The Northlore Series: Volume One - Folklore" - Review by Leena Naidoo

"The Northlore Series: Volume One - Folklore" 

Stories edited by MJ Kobernus, Poetry edited by Katie Metcalfe

Review by Leena Naidoo

Editor's Note: I wasn't quite sure what to expect when Once Upon A Blog was offered a review copy of this book, but I have to say I found this anthology of short stories and poetry to be right up my alley and very much worth my time. I'll leave it to Leena to give you the lowdown, but suffice it to say, I personally recommend this book for people interested in Nordic folklore and fairy tales and will be on the lookout for upcoming books in the series. (Stay tuned for opportunities to contribute to upcoming volumes!)

Jacket description: 

Volume One of the Northlore Series is a modern collection of Scandinavian Folktales, told in new and often surprising ways. With humour, drama and and more than a little tension, you will be drawn into a world of Trolls and Huldr, Elves and Mara. We live in a world full of hidden creatures, if you have the eye to see them. And if you don't, the wonderful illustrations contained in the book should help! The book itself has mystical significance as 33 is a magic number. Is it a coincidence that there are 33 inspired contributions? Well, yes, actually, it probably is. Welcome to the Northlore series. Poetry and prose inspired by Scandinavian Folklore. In turns funny, horrifying, sexy and sad, what you seek is within. Warning! Do NOT feed the animals.

Mention Scandinavian folklore and I think of snow, Vikings, trolls, magic, and Norse gods. They have a distinct sense of humor, a certain amount of gore, and offer a glimpse into the human condition. Northlore, an unusual anthology of short stories and poems, delivers on all these points—except for the gods. Don't expect dragons, trips to Valhalla, or rescues of those under enchantment or stolen by elves. Instead, you might find the reason Grandma warned you about that, or why Mother might have acted so. Or the possible fate of an ill-informed tourist…

Here are just a few highlights of this collection:

Hold the Door, by Sarah Lyn Eaton, makes for an excellent beginning. With a strong voice, we are introduced to images of the terrors and cold of the Northern darkness, and the magic just beyond the threshold. Here we learn of the practicalities of Norse winters, where safety, food and warmth come first. It's a wonderful story of a new shield maiden's bravery when facing a magical adversary. 

There are selkies too. A slightly twisted modern version in Between Two Worlds, by Claire Casey, was, without a doubt, one of my favorites. Set in modern day Kirkwall, Orkney; it reminded me of my visit there. Though I didn't see any selkies myself, it's easy to believe that, had I met one, I too could have stolen its coat and accepted the consequences... 

Gustave Trolle — a strange, satisfying tale of a cursed man — was one I did not expect to enjoy, but ended up finding extremely intriguing. At first, it seems a bit of history about a Bishop. It grows into a modern urban fantasy and ends in what may one day be a fable. I would never have considered a troll in this way before, and will now have to redefine my concept of them.

Haute Cuisine, by Gregg Chamberlain, is a delightful tale of a three-headed troll. It's a bit of silliness best read over a glass of pre-dinner wine, or told with a twinkle in your eye. 

A northern collection would be incomplete without the dark and horrifying. Northlore's most terrifying story features draugrs — vengeful, almost indestructible undead — perhaps the forerunners of modern zombies. Although other nightmarish creatures are plentiful, they are well balanced by the light-hearted. Enter modern Huldufolk (hidden folk of Iceland), with their bewitchment and elfish ways, all seeming dependent on us humans for love and understanding. Other stories read like X-Files, with ancient creatures meeting modern spelunkers, fabled beings mating with city journos; and things that go bump in city-central apartments.

In addition to short tales, this anthology contains poetry, some of it haunting, like Fossegrim. Others, like Mara, My Love, draw more from fairy tales or the Otherworld — trolls, witches, nightmares, magic, ancestry — they are all there.

Even with the sometimes unusual editing (due to some of the authors being non-native English speakers), I found Northlore well-written with a diverse range of voices and talented storytellers. I will happily add this anthology to my ever-growing collection of fairy tales from around the world. There are a few gems I'd like to revisit from time to time, and I like the way the traditional is married with the modern.

Recommended to: Fans of The X-Files, those curious about modern Nordic (especially Icelandic) fairy tales, and those looking for alternatives to Grimm and Perrault.

Disclosure: A complimentary copy of the book was sent to the reviewer in exchange for an honest review.

Leena Naidoo lives in South Africa and has loved fairy tales ever since her mum used to tell her old Scottish stories. Her own stories draw on Gaelic and Scandinavian tales and can be found under her pen name, Anushka Haakonson, at  www.smashwords.com/profile/view/AnushkaHaakonson . Her all time favorite fairytale is East of the Sun, West of the Moon, which she fell in love with when she read Dianna Wynne Jones' Fire and Hemlock. Her is blog is called Inbetweener https://leennanaidoo.wordpress.com.

Back To School With Knights & Trolls

“Lena och riddaren dansa” / “ Lena dances with the knight ” Signed John Bauer and dated 1915.
Watercolour, heightening white, indian ink and pencil on paper.

It's been a little busy in our barracks! Back to school (first day yesterday) has turned out to be a busy, busy time here (!) so I apologize for missing a couple of days of news but we're working on rescheduling things so I can have dedicated fairy tale news time every day again. For the moment, enjoy some lovely artwork by one of my favorite artists: John Bauer. (Click to view at the wonderfully large size!)

The above illustration was created for W.E. Björk’s fairy tale 'Guldnycklama' In "Blan tomtar och troll" ("Among gnomes and trolls"), in 1915.

Oh yes - and it turns out my little guy does go to school with some interesting creatures!

Annie Leibovitz Inspired by Nordic Sagas, Slavic Folklore & The Snow Queen for Fashion Shoot

Annie Leibovitz is well associated with fairy tale themed shoots, so much so she is the official photographer-on-call for the Disney Theme Park shoots (which are live action interpretations of a scene from the animated movies). While those shoots are often very creative and do bring some surprises, I always find it most interesting when she steps outside the Disney properties and works with folk and fairy tales for fashion (often for Vogue).

Drew Barrymore's Beauty and the Beast shoot wasn't a Disney shoot, and you can see a lot of 'thinking outside the mold' in that one, which is wonderful. Keira Knightly's Wizard of Oz shoot remains striking, as does her Alice fashion photography with super model, Natalia Vodyanova.

This campaign was for a company called Moncler and shot in the stunning Icelandic landscape with two up-and-comers on the model scene, a Mormon brother and sister duo from Utah. For this shoot, touting the stylish warmth of this company's clothing, the Snow Queen makes an appearance. I'm always fascinated by how this character is interpreted when it comes to fashion but I have to say, I expected something a little more land-based (as in using the landscape forms of Iceland) rather than something that reminded me of the White Queen from Narnia (which I like better), still they're nice storytelling photos.

One Spanish website (Totumrevolutum) explains the concept of the shoot by summarizing the fairy tale:

"The Snow Queen" (Snedronningen) is a fantasy novel written by Hans Christian Andersen in 1845, which tells of the struggle between good and evil experienced by two children, Kay and Gerda.

And from a report discussing the shoot, via the Daily Mail:

The stunning images show Lucky and Pyper keeping warm in a range of Moncler's signature quilted outerwear, while navigating the rugged landscapes, from colossal ice formations to wind-sculpted rocks. 

Annie Leibovitz directs Lucky in a frozen woodland as he is captured by the Snow Queen

The Moncler campaign was apparently inspired by 'Nordic sagas and traditional Russian and Slavic folklore' - here Lucky encounters the Snow Queen on his travels.

You can see more photos from the shoot HERE, as well as more behind-the-scenes pics too, which I think are completely worth the click-through, just to see the incredible landscape.