Saturday, July 18, 2015

Annie Leibovitz Inspired by Nordic Sagas, Slavic Folklore & The Snow Queen for Fashion Shoot

Annie Leibovitz is well associated with fairy tale themed shoots, so much so she is the official photographer-on-call for the Disney Theme Park shoots (which are live action interpretations of a scene from the animated movies). While those shoots are often very creative and do bring some surprises, I always find it most interesting when she steps outside the Disney properties and works with folk and fairy tales for fashion (often for Vogue).
Drew Barrymore's Beauty and the Beast shoot wasn't a Disney shoot, and you can see a lot of 'thinking outside the mold' in that one, which is wonderful. Keira Knightly's Wizard of Oz shoot remains striking, as does her Alice fashion photography with super model, Natalia Vodyanova.
This campaign was for a company called Moncler and shot in the stunning Icelandic landscape with two up-and-comers on the model scene, a Mormon brother and sister duo from Utah. For this shoot, touting the stylish warmth of this company's clothing, the Snow Queen makes an appearance. I'm always fascinated by how this character is interpreted when it comes to fashion but I have to say, I expected something a little more land-based (as in using the landscape forms of Iceland) rather than something that reminded me of the White Queen from Narnia (which I like better), still they're nice storytelling photos.

One Spanish website (Totumrevolutum) explains the concept of the shoot by summarizing the fairy tale:
"The Snow Queen" (Snedronningen) is a fantasy novel written by Hans Christian Andersen in 1845, which tells of the struggle between good and evil experienced by two children, Kay and Gerda.
And from a report discussing the shoot, via the Daily Mail:
The stunning images show Lucky and Pyper keeping warm in a range of Moncler's signature quilted outerwear, while navigating the rugged landscapes, from colossal ice formations to wind-sculpted rocks. 
Annie Leibovitz directs Lucky in a frozen woodland as he is captured by the Snow Queen
The Moncler campaign was apparently inspired by 'Nordic sagas and traditional Russian and Slavic folklore' - here Lucky encounters the Snow Queen on his travels.
You can see more photos from the shoot HERE, as well as more behind-the-scenes pics too, which I think are completely worth the click-through, just to see the incredible landscape.

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