Advertising: Lipstick Queen Promotes Frog Lips

Whimsy and advertising today. Fairy tales are often referenced in make-up but usually it's to do with princesses and in recent years, sexy villains. This new lipstick  - released less than a week ago - is slightly different:

A green lipstick that "uses the natural pH in your lips" to produce a unique shade that suits you.

"Things aren't always what they seem. Sometimes you have to kiss a few frogs before you find your prince!" Poppy King, Lipstick Queen

Get heads turning with Frog Prince, a remarkable emerald green lipstick that transforms into magical rosebud upon contact with the lips. Don't be fooled by the deep green hue of this semi-sheer lipstick - the green reacts with the warmth of your lips turning them an intense, fairy tale rose. No two pairs of lips will look the same as it adapts according to your pH and natural coloring, appearing entirely different yet beautifully flattering on everyone. Vitamin E and Shea Butter keep lips soft, hydrated and deliciously kissable. And just like true love itself, this enchanting shade was made to last. Lips remain their blissful pink all day long from just one lingering, magical Frog Prince kiss.

I'm having flashbacks to the 80's when there were those 'mood lipsticks' that were weird colors (including green) that changed your lips to be some sort of pink color. Trouble is, for me, it always looked like I'd gotten into my mother's lipsticks and used precisely the worst shade possible. Worse? It didn't come off very easily!

Clearly they're having a big campaign push for this particular lipstick and new photos from a sexy photo shoot have been appearing almost every day this week. It started with this one..

And went into this sequence:

Obviously , they're having a lot of fun with it. (But you cannot tell me she looked like a frog before putting this on!)

They also released an 'Ice Queen' lipstick toward the end of last year, which seems popular, though it didn't have a whole photoshoot to go with it. The artwork is nice though.

It’s all about intergalactic gorgeousness with Ice Queen, Lipstick Queen’s shimmering white lipstick flecked with silver and gold. This icy cool shade will tint your lips a sparkling and translucent snowy white, bringing an ethereal beauty to your look, and yet is still transparent enough to allow the natural pink of your lips to shine through. Ice Queen is enhanced with ultra-flattering shimmer particles that catch the light to create an ice cool, sexy look.  You can say goodbye too to dry, chapped lips common during the winter months as Ice Queen is formulated with anti-oxidant Vitamin E and nourishing oils to ensure the lips remain comfortable, soft and super-hydrated!

I have no experience with these and I'm not the sort of person who will pay $25 for a lipstick to start with but if you collect fairy tale novelty, these ones might be "just right" for you.

(Jeepers, I sounds like an ad...)

I have to admit - I do like the look of the box.

You can find Frog Prince HERE and Ice Queen HERE.