One Spanish website (Totumrevolutum) explains the concept of the shoot by summarizing the fairy tale:
"The Snow Queen" (Snedronningen) is a fantasy novel written by Hans Christian Andersen in 1845, which tells of the struggle between good and evil experienced by two children, Kay and Gerda.And from a report discussing the shoot, via the Daily Mail:
The stunning images show Lucky and Pyper keeping warm in a range of Moncler's signature quilted outerwear, while navigating the rugged landscapes, from colossal ice formations to wind-sculpted rocks.
|Annie Leibovitz directs Lucky in a frozen woodland as he is captured by the Snow Queen|
The Moncler campaign was apparently inspired by 'Nordic sagas and traditional Russian and Slavic folklore' - here Lucky encounters the Snow Queen on his travels.
You can see more photos from the shoot HERE, as well as more behind-the-scenes pics too, which I think are completely worth the click-through, just to see the incredible landscape.