Wednesday, October 19, 2016

LACMA & Disney Team Up To Tell 'Beauty and the Beast' Tale on Snapchat

It seems an unlikely pairing, but if you've seen any of LACMA's Snapchat posts (Los Angeles County Museum of Art), you'll know they are the kings of bringing fine art into pop consciousness by way of pithy commentary, a healthy sense of humor and internet memes. (In other words, LACMA's bringing art history to the streets.) LACMA were an early adopter of the Snapchat app and their social media team are constantly seeking imaginative ways to bring art into people's lives by such methods as encouraging people to "catch all their Pokemon" (using Pokemon Go), while retaining their museum's world wide respected fine art status.

For Disney to team up with these unlikely-yet-brilliant social media savvy folk is just smart and we must admit, now that we've seen a preview of what's about to be shared, we're seriously thinking about downloading Snapchat for the OUABlog newsroom.
The four-part series will kick off on LACMA’s (@lacma) Snapchat account tomorrow, October 19th, and conclude on Oh My Disney’s (@OhMyDisney) account on Thursday. 
If this is a taste of what's to come, we are happy to trust LACMA on this one and get on board. Take a look at the tale preview!

But the fun doesn’t stop there — beginning this month, LACMA, the largest art museum in the western United States, will launch the digital collaboration on the Oh My Disney Snapchat account. Drawing from over 130,000 works in LACMA’s encyclopedic collection, which spans thousands of years and from all around the globe, the teams will use references from pop culture, filters, memes, and whimsical hand-drawn Snapchat overlays to retell some of Disney’s most iconic stories in a lighthearted and contemporary tone. The collaboration will continue on a bi-monthly basis. 
“LACMA’s intentionally humorous Snapchat account not only has made important artworks from our collection vastly more accessible to new audiences, but it has also allowed us to explore these artworks from new points of view,” said Michael Govan, LACMA CEO and Wallis Annenberg Director. “Partnering with Disney—one of the most influential and dynamic storytellers of our time—is a perfect marriage of two Los Angeles institutions that love to engage the public with images.” (source)
And from Disney:
“Our Snapchat campaign with LACMA opens up new ways for our audiences to experience art and their favorite Disneystories,” Dan Reynolds, VP of Content and Audience Development, Disney Consumer Products and Interactive Media, said in a statement. “The LACMA Snapchat account already captures that contemporary and culturally savvy voice and tone that our OhMyDisney Snapchat audience loves, and this collaboration is a natural way to add a little magic to art and storytelling to reach a new generation of art and Disney fans alike.”  (source)
And just because it's fun, here are some more of LACMA's Snapchat hits. 
Can you guess the reference?

 There's a more complete version of "LACMA drops Bohemian RhapsodyHERE.

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