Wednesday, October 5, 2016

TILT "Spin Tales" To Release Interactive Fairy Tale Bedsheets

Sleeping Beauty by Lucy Levenson
Technology meets textiles in startup company TILT's new line of fairy tale bedding. The announcement was made to the public at The Toy Insider's Holiday of Play event on September 21.

Note: None of the quilts shown in this post have anything to do with TILT or the interactive bedding. 

Here's the details:
Quilt or wall-hanging featuring Little Red Riding Hood,
made by Ukrainian woman Olga Basylewycz in a
displaced persons camp in southern Germany, 1946.
 
Bedsheets and rugs are common household items yet a startup textile franchise called TILT has found a way to turn these unassuming items into playthings that will entertain children and foster their imaginations. Launched in 2016, TILT—which is under the umbrella of the larger Welspun group—is dedicated to the formation of “start textiles” which work with tablets and smartphones to bring colorful patterns and prints to life. This cutting-edge and creative franchise is known as “Spin Tales” and the brand has released a bedspread depicting the fairy tale themes of Little Red Riding Hood, Jack and the Beanstalk and The Three Little Pigs and a rug featuring jungle themes.
And from the public announcement:
Hopeless Romantic by Barbara Zuazua
TILT by Welspun is an innovative smart home textiles company that creates interactive experiences through seamless integration of smart technology with home textiles. TILT will be launching their product line, Spin Tales, the first ever interactive bedding for children with a focus on storytelling, user experience and AR technology. The Spin Tales classic duvet and pillow case set allow readers to join Little Red, Three Pigs and Jack from Magic Beans on their adventures, or join Milo and friends in the Spin Tales Jungle rug to explore and learn about life in the jungle, by using an app that brings characters alive in 3D images. Spin Tales creates a unique bonding experience for children and parents; it draws them into an immersive world of stories and fosters learning in an interactive environment that is truly magical and playground cool. This is the first in a series of smart home textiles products that TILT is creating.
Here's the press release on the patent and technology, describing how an interactive bedspread would work:
Jack & the Beanstalk by Ellen Anderson
Welspun, a conglomerate that specializes in home textiles, is thrilled to announce that it has secured the "Interactive Textile Article and Augmented Reality System" patent, which protects Welspun's new product line TILT. The patent covers a system that has textile material with a design motif and an augmented reality software application. The software application is designed to allow a user to scan the design motif on the textile material, and enter an augmented reality portal that is thematically related to the design motif. TILT by Welspun is a new brand that focuses on seamlessly integrating technology into textiles. The first product, Spin Tales, is an interactive and innovative bed set and rug for kids aged three and up. With innovative technology, a free app designed for the duvet cover and rug allows the user to experience adventures in augmented reality and engage in interactive games. Spin Tales is the first of many smart home textile products that will be introduced under the TILT umbrella. 
We're not sure what we think of this new technology. It obviously has a lot of possibilities but we can also see the downside of this. Hopefully someone will see positive aspects and develop those.

In the meantime we support "portals into other worlds" by way of time honored bed time stories.

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