The marketing campaign took on some romantic research before going down this path: apparently the simple-but-thoughtful (and unselfish) gestures are waaaay more romantic than flowers, shoes, chocolate or even diamonds... so this commercial sets out to make that point.M&C Saatchi Executive Creative Director Ben Welsh (of Moccona Coffee Australia) said, “It's great to do some good old fashioned story telling, particularly when you can capture the authenticity of character and place like this. Thank you Rena (the marketing director in charge of the campaign). (Source)
A nice touch? The whole commercial was shot in Rome to show Moccona's European heritage, although research helped make that choice too. (You can read about that HERE.)
There's a 30 second and a 45 second TV spot as well as a full 60 second once for theaters. Here's the 45 second one, which I'm choosing over the 1 minute version, since it seems clearer in the storytelling. (You can see the full minute version HERE.)
Take a look:
Now if only people wouldn't try to talk to me until I'd actually drunk my first cup... ;)
GENIUS (as I sit here drinking my second cup of coffee for the morning...) I wish more American commercials were more artistically done like this. They would stand up better to the multiple rewatchings they get
ReplyDeleteGreat ad.... I want the rooster, mine just died :( (was looking for a picture of it)
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