Note: I have so many stories to get through today and it's already late, so please excuse me not going as much in depth into the stories as usual!
...the spot is a reminder to girls everywhere that the dude you meet out at the club might have AIDS or Herpes or something but might not know it. Wrap that rascal, as the kids say. Rubber up!All the bawdy puns work to the campaign's advantage here because once you see this - and your mind fills with all the worst "woody" jokes you've ever heard - it's going to be difficult to forget. That's a good thing. And that's the whole point.
The PSA is actually French, with the English version shown below, but don't worry. There's nothing here a kid hasn't seen before and it's technically safe for work but sexual situations are implied (obviously).
Take a look (and show your teen):
After so much time dancing around adults-only Pinocchio jokes whenever his character enters a storyline, it's great to see them being put to good use.
If you'd like to find out more about the approach to the PSA, as well as the wooden boy effects, you can see a good half-English/half French "making of" video HERE.