|This glass slipper is made of ice... has anyone told THAT story yet?|
Not the most creative of ads but it was sweet nonetheless.
Fairy tale bonus of the day:
JC Penney also held design contest for ten fashion school graduates to design a gown for that #CinderellaMoment, something which must have felt like spinning magic out of paper and pencils for those designers (complete with the sweat and hard work) and a royal-like party to celebrate the effort:
(Ten) talented graduate students in the Fashion School of Kent State University (had) under two hours to conjure up a glam outfit-inspired by this wondrous Cinderella ballgown-that was straight off the live-action film's set (eta March 2015)---in homage of the store's collaboration with this modern day take on the timeless tale.
You can see photos from the event and the designs HERE.