Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Thursday, April 30, 2015

Advertising: Lipstick Queen Promotes Frog Lips

Whimsy and advertising today. Fairy tales are often referenced in make-up but usually it's to do with princesses and in recent years, sexy villains. This new lipstick  - released less than a week ago - is slightly different:

A green lipstick that "uses the natural pH in your lips" to produce a unique shade that suits you.


"Things aren't always what they seem. Sometimes you have to kiss a few frogs before you find your prince!" Poppy King, Lipstick Queen
Get heads turning with Frog Prince, a remarkable emerald green lipstick that transforms into magical rosebud upon contact with the lips. Don't be fooled by the deep green hue of this semi-sheer lipstick - the green reacts with the warmth of your lips turning them an intense, fairy tale rose. No two pairs of lips will look the same as it adapts according to your pH and natural coloring, appearing entirely different yet beautifully flattering on everyone. Vitamin E and Shea Butter keep lips soft, hydrated and deliciously kissable. And just like true love itself, this enchanting shade was made to last. Lips remain their blissful pink all day long from just one lingering, magical Frog Prince kiss.
I'm having flashbacks to the 80's when there were those 'mood lipsticks' that were weird colors (including green) that changed your lips to be some sort of pink color. Trouble is, for me, it always looked like I'd gotten into my mother's lipsticks and used precisely the worst shade possible. Worse? It didn't come off very easily!

Clearly they're having a big campaign push for this particular lipstick and new photos from a sexy photo shoot have been appearing almost every day this week. It started with this one..

And went into this sequence:




Obviously , they're having a lot of fun with it. (But you cannot tell me she looked like a frog before putting this on!)

They also released an 'Ice Queen' lipstick toward the end of last year, which seems popular, though it didn't have a whole photoshoot to go with it. The artwork is nice though.


It’s all about intergalactic gorgeousness with Ice Queen, Lipstick Queen’s shimmering white lipstick flecked with silver and gold. This icy cool shade will tint your lips a sparkling and translucent snowy white, bringing an ethereal beauty to your look, and yet is still transparent enough to allow the natural pink of your lips to shine through. Ice Queen is enhanced with ultra-flattering shimmer particles that catch the light to create an ice cool, sexy look.  You can say goodbye too to dry, chapped lips common during the winter months as Ice Queen is formulated with anti-oxidant Vitamin E and nourishing oils to ensure the lips remain comfortable, soft and super-hydrated!

I have no experience with these and I'm not the sort of person who will pay $25 for a lipstick to start with but if you collect fairy tale novelty, these ones might be "just right" for you.

(Jeepers, I sounds like an ad...)

I have to admit - I do like the look of the box.

You can find Frog Prince HERE and Ice Queen HERE.

Friday, April 17, 2015

"Desperately Ever After" Double Sale Starts TODAY

Starting TODAY, author Laura Kenyon is having a "double ebook sale" on her popular Desperately Ever After novel and its sequel,  Damsels in Distress.

New York Times bestselling author Stephanie Evanovich says: “Laura Kenyon makes happily ever after desperately delicious!"
Adds Elizabeth Blackwell, author of While Beauty Slept:
"At times laugh-out-loud funny, and at times very touching, Desperately Ever After is the debut of a real talent.”
If you're not familiar with Laura Kenyon's series, just think:
Sex and the City + Desperate Housewives + Brothers Grimm = Desperately Ever After. 
Book One was named a 2014 National Indie Excellence Awards chick-lit finalist. In October, the e-book skyrocketed to the top of Amazon’s charts, hitting #49 and becoming the #1 Best Seller in each of its three categories: Women’s Humorous Fiction, Women’s Fantasy Fiction, and Paranormal Fantasy.
Laura explained more about what inspired her to write the series on her blog, some of which I thought I'd share, in case these books are new for you. (Excerpted from a two-part post):
Like so many women today, I grew up on Disney movies and fairy tales. 
Then… shocker… I grew up. I got to know the real world. I experienced heartbreak and cursed the very notion of “true love” as a bunch of poison we were all force fed as a generation. I took a second look at the tales I used to love and  wondered how each princess would have really felt in her situation. What would they have said if they had the freedom to do so? If their choices weren’t marriage, poverty or spinsterhood? If they had the luxury of deciding between the story’s chosen hero, someone else, or self-sufficient independence...
You can read more about the issues she explores in the rest of the post HERE, but for now, here's a good little summary. ;)
The sale details for the books, by country, are below:
In the US (Amazon.com -- ebook only):
• The price of Desperately Ever After drops to 99 cents on Friday, April 17, and steadily climbs back up until the sale ends at midnight (PST) April 24. Link: http://amzn.to/1zamP3j
• Damsels in Distress will be 99 cents from April 17 through April 23. Link: http://amzn.to/1DbMjkL

In the UK (Amazon.co.uk -- ebook only)
• Desperately Ever After will be 0.99 GBP from 8 a.m. (GMT) April 17 through April 23. Link: http://amzn.to/1ykox7c
• The price of Damsels in Distress drops to 0.99 GBP at 8 a.m. (GMT) April 17, and steadily climbs back up until the sale ends at midnight April 24. Link: http://amzn.to/1aKc9md
For more about the books, please visit http://laurakenyon.com/the-desperately-ever-after-series or see Laura's many links below:

Website: laurakenyon.com
Twitter: @laura_kenyon
Facebook: laurakenyonwrites
Goodreads: Laura Kenyon

Monday, April 13, 2015

"Find the One" (aka When Animated Princesses Look for A Bra They Probably Do It Like This)

Ok, I admit it: I rolled my eyes when I first saw news about this campaign  of a fairy godmother helping animated girls find "the one true bra". I was not, however, expecting a whole musical!

Take a look:
Lingerie brand Triumph's sales division and marketing folks (Northern Europe) had this to say about this, quite involved, campaign. The key word to watch for here is "transform" - and I'll admit, they kind of have a good point:

A fairy godmother helps the girl find the perfect bra ("the one"). Ferguson (Triumph & Sports Illustrated model) is then seen (edit: transformed into a real girl) in a changing room, looking in a mirror at her bra as she whispers, "I found it." 
Eszter Szijarto, the head of brand marketing at Triumph, said: "It is really important for us to find new ways of bringing to life the bra finding journey so that we continue to inspire customers to go for a bra fitting. 
"By transforming our model, Hannah, into a cartoon we are treading new ground and by doing so, we aim to create a compelling visual experience that captures the magical feeling of finding the right bra that transforms your life – ‘the one’." 
"Women easily identify with animated characters, which explains the success of animated fairy tales all over the world. 
"Also, the perfect bra and Prince Charming have a lot in common: almost every woman dreams of finally finding the right one."
There's more information HERE.

I want to note - that's a very nice use of the frog prince motif too. Though we never see him transform, he subconsciously reminds the viewer this is all about transformation, right the way through (though the message might have been slightly clearer had we seen the animated girl actually transform into a real one). 

What do you think? Will this encourage girls and women to not settle on their undergarments but to get the right fit? I think at, the very least, it will do a good job of helping mothers of Frozen fans take their daughters bra shopping with a less self conscious atmosphere. 

(This is turning out to be such an eclectic fairy tale news day!)

Wednesday, April 1, 2015

"The Fool and the Fish" illustrated by Gennady Spirin


Today, with fools and tricksters on the brain, I thought I'd offer reference of some tales. Here's this years "fools tale".

There are a number of variations, even within Russia, of The Fool and the Fish. Sometimes the 'fool' is Ivan and sometimes he's Yemelya or Emilian or Emelyan but the result is the same: a foolish (and rather lazy) boy catches a pike and, when it speaks to him, he releases it. His good heart and merciful deed is rewarded by wishes. Lots of them! (We don't hear much from him after he gets his princess, er tsarina, but then when something like that happens, you rarely do..)

Russian fool tales tend to have simple demands, simple wishes and this one is no different. All of the wishes have to do with ordinary things: water buckets that walk themselves home, a sledge that moves by itself (no horse - or person - needed), and axe that can chop wood all by itself. They're childlike in many ways, magical though still not really believable and nowhere near the realm of magical three-headed dragons. They're quite domestic. I think that may be one of the appeals of the Russian fool for me personally - they're pretty down to earth. While they're often considered lazy, they can also be seen as people who take life day by day, season by season, not straining under  the need to be 'more' but enjoying whatever life has to offer. This is a quality that seems to make them level headed rulers, too, when any of them reach that status.

I wanted to add a note I found, too, in the book What Every Russian Knows (And You Don't) by Olga Fedina. She writes:
"You cannot talk about the genre of (fool) tales, about "simpletons" with mentioning the role that the yurodivy, the "holy fool" - has played in Russian culture. Holy fools were those who rejected (or fell out of) normal life to live on the street, abasing themselves completely, going around in rags and acquiring a reputation for being clairvoyants and close to God. This figure, present in many traditions and religions, has been very important in Russia. Being mad or simulating madness helped the yurodivy to detach himself from society and the social hierarchy. They were believed to be divinely inspired, and their utterances, usually in the form of riddles were given a lot of attention. Harming a holy fool was considered a terrible sin, and even the tsars listened to what they had to say."

But back to the wishing fish. A little background on just how the pike is considered, helps shed a different light on the tale as well.
Schuka is a pike fish. The Slavs of old assigned terrifying abilities to this fish – people thought it could swallow a man and that the Water Spirit rode it in the watery kingdoms. (FTNH edit: it's easy to see how this then translates to a fish with magical powers.) In Russian fairy tales, the pike assumes more reasonable proportions and a more harmless nature.
(FTNH edit: a little sampling of artist renditions of the pike from various nations below- it's a monster fish!)
 

I couldn't find artist names to credit for these unfortunately.
The bottom one has a fairly clear name but as I can't read Russian I can't even type it.
See HERE for more info on the legendary size of this fish.
In fact a meeting with a pike fish brings good luck, as the fish can even grant wishes. But you have to catch it first, as Yemelya the Fool (or Ivan in some versions) does in the fairy tale of the same name, and then release it back into the water. There is no limit to the wishes you may ask. Yemelya gets eight wishes in his tale. The tale here is “The Fool and the Fish.” (source)
This version is illustrated by the incredible Russian artist Gennady Spirin, who seems to have an affinity for illustrating fairytales, no matter where they hark from. The text for the 'original' tale can be found (in English) HERE.

In the book Russian Folk Tales by William Ralston Shedden Ralston (not a typo - that is actually his name), there are some notes accompanying the story Emilian the Fool, of which I have taken some pics to include below:
 Did you know that in France, which is thought to be the origin of Aprils Fool's Day, the day is actually called Poisson D'Avril, meaning, literally, April Fish. Children commonly attempt to stealthily stick a paper or cardboard fish on their friend's backs and when it's discovered shout "Poisson d'Avril!" What the connection is between April 1st to fools and fish seems to be unclear. There is a whole history about the need to move the date (as in, change the calendar to start the year on a different date), which was supposed to take effect on April 1st, though some refused to acknowledge this and become the butt of pranks because of it. That makes the fool part clear but not the fish.

There's one theory that changing the date affected changing the end of Lent, in which people weren't/aren't supposed to eat meat. When Lent was over, fish was/is the common meat given and eaten so it's likely fake fish were given to those believing Lent was (finally!) over, only to find they couldn't eat meat at all (yet).

And now I feel foolish that the day is almost over and I haven't had time to post this yet... at least I got it on the right date - even if it was after midday.

Happy April Fish, er, First!
Fairy tale bonuses of the day:

Emelya beer label
Useful Russian expressions based to The Fool and the Fish:
There is a great saying associated with the fairy tale used in every day Russian language.
"By the pike's command" - you can use this phrase when talking about something good that comes out of nowhere, as if by magic.

Or you can use a different version of the same phrase (it sounds different in Russian but translates to be the same in English) to tell someone he is lazy and wants everything to happen by magic."By the pike's command."






Advertising references:

You can see above that there's a beer names after the lazy Emelya but there's a bunch of Russian snack food I found as well. (interesting..)

Fool and the Pike by Lev Ovchinnikov 
You can also find reference to this fairy tale today in a make of Russian car seat heaters called "Yemelya" - the marketing being "it is twenty degrees below zero outside, but you are nice and comfortable in your car, as though it was a magic Russian stove you were driving around."

There is also a special truck line called Yemelya that was used to first reach the North Pole in a motorized vehicle. The trucks were named after the fairy tale character who did not like to leave his stove and preferred to travel with it. In fact in this version of the story the oven is magic and could cut trees for fire.
“The joke is that the vehicle is built so well that it’s good for lazy people,” says Yelagin.
(A discussion on Russia and their relation to stoves and ovens is a whole other fascinating subject!)

Friday, February 6, 2015

JC Penney Cinderella Ad Debuts During Oscars

This glass slipper is made of ice... has anyone told THAT story yet?
I told you it would be hard to escape! JC Penney has joined forces with Disney to bring (yet another) line of Cinderella fashion and merchandise and debuted their ad during the Oscar coverage last night.

Not the most creative of ads but it was sweet nonetheless.

Here 'tis:

Fairy tale bonus of the day:
JC Penney also held design contest for ten fashion school graduates to design a gown for that #CinderellaMoment, something which must have felt like spinning magic out of paper and pencils for those designers (complete with the sweat and hard work) and a royal-like party to celebrate the effort:

(Ten) talented graduate students in the Fashion School of Kent State University (had) under two hours to conjure up a glam outfit-inspired by this wondrous Cinderella ballgown-that was straight off the live-action film's set (eta March 2015)---in homage of the store's collaboration with this modern day take on the timeless tale.

You can see photos from the event and the designs HERE.

Monday, April 21, 2014

Ravens Are Big In Hollywood Right Now (In Case You Hadn't Noticed)

We have raven-like wings looming everywhere in LA at the moment and yes, it's supposed to be ominous and an ill omen. Not a big brain twister since crows, and particularly ravens, are fairly large carrion birds. They're big, noticeable and generally where they are, there are dead things. Put a human form in the middle and you have something very akin to an angel of death...

It's very interesting that suddenly three prominent marketing campaigns are using almost identical imagery in the same period of time - like there's a "conspiracy of ravens" (pun intended) descending on LA.

But there's more to it, as any good symbolist will be aware. Crows and ravens are uber-smart, and thought of as a trickster form (you saw the recent article about crows proving the Aesop's Tales correct, right?) and have that uncanny ability to know stuff we don't, meaning they're the keepers of mysteries (both light and dark by the way).

Odin was known as the Raven God and he had many daughters, called valkyries (often depicted just as Maleficent is when she has her wings, before turning to the dark side), who could take raven forms, while in Greek culture the raven was associated with Athena and Apollo. That's right, the raven was as solar-symboled animal! It was associated with illumination and wisdom, but, being rather conversational was punished for getting a little too chatty about things it shouldn't and Apollo burned its feathers black. (There's a great article HERE that details a lot of how the raven was seen in different cultures - definitely worth a look if you love corvids!)

Since one of these prominent ads is for the soon-to-be-released, Sleeping Beauty re-visioning, Maleficent, I thought I'd share a couple of raven-associated tidbits from behind-the-scenes of the movie I've come across in the past (and kept my links for) that I never figured out a good reason to post before:

First, from Sam Reilly, who plays Maleficent's right-hand raven:
Says Riley, “I play a raven – I’m Angelina’s lackey, basically. No, there are worse jobs. She’s not Method. She’s very nice. She took me under her wing, so to speak. We had a great time.” He refers to his character as a “mird,” which is part man, part bird.
And a brief story from a UK net maker who was called, out of the blue, to construct some raven-catching nets for the film:
Briar Rose Productions, the UK company handling the British filming at Pinewood, wanted Mr Leadley’s firm Caedmon Nets to make four lightweight nets which are used in the movie to catch ravens. “I took the call and really thought it was a wind-up from one of my mates,” said Mr Leadley, the managing director. "Then they followed it up with an email, and we realised it was genuine. They said it’s for an actress to catch a pair of ravens – I didn’t think much about it. I didn’t realise the ravens, and catching the ravens, was an integral part of the film and where the characters stem from. I think she’s throwing the net.” Mr Leadley, 48, who runs the business with his wife Diane, got to work straight away but the nets were too heavy. “We made the first versions from sisal (natural fibre rope), but they were just too heavy for the actress to handle so we sourced some lighter-weight spun flax from Egypt,” he said. “The four nets are all eight feet square, two with a two-inch, and two with a three-inch mesh. “We had to be careful about things like the colouring of the flax – the nets had to look authentic in the movie’s medieval setting. We can’t wait to see them in action.”
While crows and ravens will always be popular with filmmakers and ad designers, whether it's the basic pop culture surface association and familiar ominous symbol it's generally taken to be, or whether they're looking to layer their meanings a little more, it's still pretty weird to turn around and see different incarnations of the same symbol everywhere you look.

What do you think it might mean?

(That is, apart from the distinct possibility that a single agency pitched the same concept to multiple companies, who all coincidentally decided to use it at the same time...)

Note: aren't the wallpapers awesome? You can find out more information about the line and the designer HERE.
Disneyland Paris: The raven hidden in the wings of La Galerie de la Belle au Bois Dormant 

Tuesday, April 15, 2014

Advertising: Waking Sleeping Beauty.. With Coffee

If you were in any doubt, Sleeping Beauty is definitely gearing up to be the fairy tale du jour (after The Wizard of Oz). We have more books coming out (some Disney, some not, some novels, some art books... I want them all..! Ahem), clothing lines, parodies and advertising. The only thing I'm surprised at is that I haven't seen Sleeping Beauty in Oz... (but talk about potential: poppy field, RED poppies..! But I digress..)

Sleeping Beauty has been used to good effect for advertising a lot in the past, of course, but this new commercial, released a couple of days ago in Australia, is beautifully shot and gives a sense of an ordinary-people fairy tale without overdoing it. (Ok, so maybe everyone is a little TOO good looking, but you know what I mean.)
M&C Saatchi Executive Creative Director Ben Welsh (of Moccona Coffee Australia) said, “It's great to do some good old fashioned story telling, particularly when you can capture the authenticity of character and place like this. Thank you Rena (the marketing director in charge of the campaign). (Source)
The marketing campaign took on some romantic research before going down this path: apparently the simple-but-thoughtful (and unselfish) gestures are waaaay more romantic than flowers, shoes, chocolate or even diamonds... so this commercial sets out to make that point.

A nice touch? The whole commercial was shot in Rome to show Moccona's European heritage, although research helped make that choice too. (You can read about that HERE.)

There's a 30 second and a 45 second TV spot as well as a full 60 second once for theaters. Here's the 45 second one, which I'm choosing over the 1 minute version, since it seems clearer in the storytelling. (You can see the full minute version HERE.)

Take a look:
I concur with this mentality. (Besides, if you try to kiss me while I'm really asleep, you're likely to inadvertently get a black eye. Just FYI.)

Now if only people wouldn't try to talk to me until I'd actually drunk my first cup... ;)

Monday, April 14, 2014

"Maleficent" Limited Edition Collection by Hot Topic & Disney - Online Pre-sale Starts TOMORROW (get it while it's hot)

SPECIAL ONLINE PRE-SALE BEGINS TOMORROW!
APRIL 15, 2014 AT HOTTOPIC.COM
(Not in stores until May 13th)
You have to admit - the match is pretty much perfect: Disney + Hot Topic for Maleficent? Total WIN. Hot Topic has a tradition of helping us show our darker side (without freaking out the neighborhood) and this collection does that, with an extra edge. Tell me you can't see a young, modern Maleficent wearing these...

Without further ado, here's the collection and official press release (please click on images, including theLook book spreads, to see them full size):
HOT TOPIC INTRODUCES FASHION COLLECTION INSPIRED BY DISNEY’S “MALEFICENT” 
Hot Topic has unveiled a limited-edition collection of apparel inspired by Disney’s “Maleficent.” The collection will be available exclusively at Hot Topic stores and online starting in May, with a pre-sale beginning on HOTTOPIC.COM April 15.  
The “Maleficent” fashion collection is inspired by the feature film, which is the untold story of Disney’s most iconic villain from the classic “Sleeping Beauty.” The film, in theaters on May 30, reveals the events that hardened Maleficent’s heart and drove her to curse the baby, Aurora, only to later realize that the child may hold the key to peace in the land. The collection is dark and mysterious like Maleficent herself.  
“There is so much we instantly loved about ‘Maleficent’ – the complex story behind this beloved villain, the breathtaking scenery and the striking costumes,” said Cindy Levitt, SVP, Merchandising and Marketing at Hot Topic. “We just knew we had to design a dark and edgy collection – because it’s exactly the kind of fashion our customers love.”  
The “Maleficent” fashion collection includes nine pieces. Seven are black, designed in striking fashion silhouettes, and feature distinctive details, including faux leather accents, lace trim, skull hardware and a Maleficent charm. The collection also includes two Aurora-inspired pieces.
                      
 Corset Hi-lo dress: $ 52.50 
                      
 Hi-lo Waistcoat: $44.50 
 High-Collar Dress: $54.50
(Note: Collar can be worn up or down.)
 Button-Front Coat Dress: $54.50 
(Note: wear as a dress or Summer coat)
 Corset Top: $46.50 
(Note: Zippered front)
 Asymmetrical Crow Feather Top: $32.50 
                     
 Wing Hooded Cape: $49.50 
                     
                            Pink Aurora Lace Top: $29.50        White Aurora Bell-Sleeved Dress: $49.50
In addition to this fashion collection, Hot Topic will offer a wide range of new and classic Maleficent apparel and accessories, including tees, dresses, jewelry and more. 
And now that you've seen the lovely official pics, here are some of mine (please excuse the lack of pro-quality!):
 

I asked specifically and yes, any leather details are faux leather and the collection overall is eco-friendly as best the designers and marketing team could confirm; none of Maleficent's creature friends, (or foes), were harmed in the making of this collection, to the best of their knowledge. That equals an extra thumbs up from me and should earn some fae approval as well.

I have an on-the-spot-with-camera-phone video interview that SVP of Merchandising and Marketing, Cindy Levitt, kindly granted me to share with you, however, I'm having serious upload difficulties at present! In the interest of timeliness for the pre-sale, I'm going to work on that later tonight (hopefully) and set this post live without it for now. (Wish me luck!)

After the official interview about the collection (and once we both relaxed with the camera off), we got to talking about different fairy tales, their allure and staying power, even as we grow older, and why such old stories still seem important. This was probably one of the best things about the preview for me. My impression was that talking this way about fairy tales, backed up the mentality the designers used to approach the Maleficent fashion designs. Essentially, they aimed to tap into that feeling and power that the character of Maleficent evokes and people are so drawn to, and still make it relevant to their customers today. It looks to me like they succeeded. It's one of the reasons I'm so happy to take time to share the collection with you, as it truly is a manifestation of people thinking about how fairy tales affect people, then designing something to add to the experience in their daily lives (that people will be more than happy to pay for). 

My sincere thanks to Ms. Levitt, Dara Meas and the team at Hot Topic and Disney for inviting me to the preview. I'm looking forward to seeing where this new way of working takes the Hot Topic/Disney collaboration!