Sunday, June 28, 2015

UNICEF is "Giving Tales" To Help Children Around the World (With Some Help From Celebrity Friends)

Hans Christian Andersen's stories are getting retold to help children, with a little help from UNICEF and their celebrity friends. The project is called GivingTales.

Have a look at the neat behind-the-scenes promo video:
From LookToTheStars (emphasis in bold and underlined, is mine):
Developed in association with Sir Roger Moore, a UNICEF Goodwill Ambassador, GivingTales features the voice talents of world-renowned actors including Ewan McGregor, Unicef UK Ambassador, Stephen Fry, and Dame Joan Collins. Hans Christian Andersen’s timeless fairy tales have now been modernised, condensed and paired with vivid illustrations that capture the universal and timeless life lessons synonymous with Andersen’s stories.
“I’ve been a long time admirer of Hans Christian Andersen’s work, and I think it’s a wonderful collection of fairy stories for children and adults alike,” said Sir Roger Moore.

..Three additional stories are available in the first series: The Emperor’s New Clothes (Dame Joan Collins, DBE), The Little Match Girl (Ewan McGregor, OBE) and The Ugly Duckling (Stephen Fry). 
Today’s children are increasingly accustomed to consuming content in one short sitting. While paper books may be giving way to digital versions, classic fairy tales never grow old. There’s a big need to adapt traditional stories into shorter, animated versions, so they can captivate and inspire another generation of young readers.

“Taking care not to lose the essence of what makes Hans Christian Andersen’s stories so great, GivingTales has condensed the stories down so they can be enjoyed in minutes, not hours. Using the voices of renowned actors gives them new life in a memorable and entertaining way,” Jacob Moller, CEO of GivingTales. 
“We’re overwhelmed by the initial support we’ve received, both from the celebrities affiliated with our project, as well as our ongoing relationship with the Unicef UK. Together, we hope to make a difference in the lives of many of children around the world,” said Klaus Lovgreen, Chairman, GivingTales.

These newly retold and illustrated/animated stories have been developed by an award winning team that creates digital entertainment content, by making apps for Apple's App Store and GooglePlay. The first stories are becoming available this weekend (the first with Roger Moore as the narrator, retelling The Princess & the Pea, is free), with more stories and content to come in future weeks and months.

As part of the company’s mission to educate and support children, GivingTales kft is committing 30% of its revenue to Unicef UK to help children around the world.

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