Rather than explain and quote at length, here's a summary (please note, these points are compiled from many articles. I have not yet seen the film myself):
- Bad news: It didn't open as strongly as the Disney Execs were hoping (i.e. match Pixar's opening takes)
- Good news: It still recouped over a quarter of the disclosed production costs in the first weekend so should be strong enough to support the idea of a) more fairy tale films b) more hand drawn films
- Bad news: There's still a long way to go before it makes a profit (at the box office, that is - this doesn't take any merchandise sales into account of course!)
- Good news: Even harsh critics are calling it 'a good film'
- Bad news: It's considered rather girly so boys probably won't be attending much, bringing potential box office numbers down (this should have been expected though with the word "Princess" in the title)
- Good news: Mid-December releases tend to have a long life so prospects look good for it's box office future (and takings and therefore investment in future fairy tale films)
- Good news: The general response is that Disney did a good job of a) a black heroine b) representing New Orleans c) a fun yet romantic story that kept audiences engaged
- Good news: Audiences are loving the hand drawn look (so there will be more support for more hand-drawn fairy tale films in the future)
Projection: With audiences and critics responding very favorably, the frog's legs are looking quite strong (as is the future of more fairy tale films from Disney). :)[Disney fairy tales currently in production: Rapunzel (CG), King of the Elves (CG), Snow Queen (hand-drawn).]