This is really more of an internal buzz bit (to get people/crew excited about a project) and looks like it may be the formal cover for various papers/schedules/etc These nice little bits of art are often the first among a few trials to test the public waters on what people think of the vibe/mood of a project (and end up being collector items later). As you can see, principal photography starts in October so they're working pretty hard on pre-production right now (my favorite stage :).
What do you make of it so far?
Source: HERE
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