We don't think we ever posted these from 2010, a few (!) years ago, but they're worth a repeat viewing either way. We like that the theme of change (linked to transformation in fairy tales) is used so inventively. We do remember posting The Boy Who Cried Wolf ad from 2011 though. (You can find that HERE.)
The Princess and the Pea
The Frog Prince
Little Red Riding Hood
Pretty fun take on fairy tales we think!
We also recently found these Fairy Tale Times pages for Sky Broadband, which we hadn't seen before. Looks like the advertising team had a lot of fun with these! We've included full sizes of each page where available, as the text really is an enjoyable read.