Indulge me and let me tell you this story (you won't regret it, I promise):
There once was an animal who had never seen Christmas. As autumn winds turn to winter snow, the bear begins his annual retreat into hibernation to sleep his way through the best part of the year. The festive spirit is strong though, and his friend the hare is determined to give him a gift he has never received before – Christmas.
For the John Lewis Christmas advert Hornet/Blinkink directors Elliot Dear and Yves Geleyn took the two most traditional and time-honored animation processes – stop-motion and traditional hand-drawn 2D animation – and combined them to create something innovative and unique.
Their aim was to do almost everything in camera, using real lighting, lens and film craft to build a world where the audience can see and feel the painstaking work behind it. The 2D animation’s physical interaction with the set and the human imperfections inherent in the process create a hand-crafted piece full of heart and integrity.I'm including the making-of video here because it's almost more beautiful than the ad itself, and shows magic-under-construction of a different kind. Although it's unlikely production was as harmonious and smooth as this video makes it appear, it's clear everyone is delighted to be part of the project and believes it to be something very special. Magic. It's real. It's just generally a lot of work...
(Hm - I detect a theme for the season emerging in my posts!)