|"Get 15% more concrete from every bag."|
Kind of a funny one in that you tend to get the idea straight away (ie. even Rapunzel's magically long hair is outdone by the volume this cement adds to her tower) but then basic logic kicks in and you think, it's only a matter of time, as long as the prince is patient... right? (And then you wonder, would he really wait that long?)
I do like expression on the horse's face though: "Seriously?"
Advertising Agency: The Jupiter Drawing Room, Johannesburg, South Africa
Chief Creative Officer: Brad Reilly
Creative Director: Tim Beckerling
Copywriter: Voet Sack
Art Director: Voet Sack
Agency Producer: Manuel Lopes
Photographer: Jason Robinson
Published: March 2012
Via Ads of the World.