Franck Allais) was being used in "food fight" political campaigns last year (see article here) but I will say that this is an extremely effective view of the fast food way too many kids (and adults) eat way too much of.
Half of the effectiveness of this "PSA" (it's not an ad but works very well as a Public Service Announcement) is in using a kid versus the "fries (fried?) wolf", instead of including an adult in the scene, despite it not being aimed at kids. After all, no one wants to put their kids in danger.
Although the red is on the "wolf" (I know it's a monster) there's no doubt about the fairy tale it's referencing here. I also really like the woods behind being echoed by the dumpster.
Nice job on this!