This is fun and memorable. I just wish the quality of the illustration had been a little better.
Here's the other print ad from the same campaign, featuring a rather uncomfortable looking Eve. I don't think it works half as well as the Snow White one. There's no story or humor in the Eve print at all really, which is what sells the Snow White one.
Campaign: All Bran - More Fruit Than Before
Date: May 2008
Agency: JWT, Brussels, Belgium
Creative Director: Sabine Botta, Christopher Gelder
Copywriter: Jurgen Verbiest
Art Director: Sebastian Verliefde
Photography: Grégor Collienne
Originally found HERE from 2008.